Speakers Fan Engagement

Chris BeltChrisBelt
Business Development Director, Ticketmaster Sport (United Kingdom)
DanMaclaren_smallDaniel McLaren
Founder Digital Sport, Managing Director CASTdigital (United Kingdom)
Managing Director of the newest digital agency on the block, CASTdigital, helping organisations succeed on the world’s largest video platform, YouTube. Founded Digital Sport, an industry leading blog looking at the use of digital media within the sports industry, mainly in EMEA. A key part of Digital Sport is the regular events he runs in London and Manchester, with occasional other events in different cities when the opportunity arises.
DannyWilsonDanny Wilson
Director of Sales, Service & Operations, Manchester City Football Club (United Kingdom)
The importance of digital content to Manchester City on match days is great. It has become a key part of engaging supporters. Digital content provides delivery of a variety of services, digital signage, IPTV, digital menus, interactive hospitality TV portals, mobile streaming and sports applications. Manchester City has over 1,000 screens, a number that will grow with stadium expansion.
FionaGreenFiona Green
Director, Winners FDD Ltd. (United Kingdom)
28 years working in the professional sports industry with intellectual property across media rights, sponsorship, and licensing, now applying the principles of CRM and Business Intelligence to the unique challenges of the sports industry.  Winners are UEFA’s CRM and BI agency
JesperNyholm_small.jpgJesper Nyholm
CEO, 7Peaks (Denmark)
Chef de mission for the digital performance agency 7Peaks, Chief of Online & eHealth Gamification at Sport One Danmark A/S, the digital business development agency.
JonBurkhart_small.jpgJon Burkhart
Founder, TBC London (United Kingdom)
Jon is a strategic content creator and co-author of Newsjacking: The Urgent Genius of Real-time Advertising and Hacker Maker Teacher Thief. In 2014, he launched his own content marketing consultancy TBC. As these three initials suggest, nothing’s been confirmed, and everything’s changing. That’s why Jon leads workshops for brands and agencies, helping them be more flexible with their content and more rigid with their strategy.
John NewboldJohnNewbold
Co-Founder, 383 (United Kingdom)
383 is a digital product and service studio, working with smart clients in sports organisations to bring to life experiences that are great for users and even better for clubs and brands. As co-founder of 383, John has led the studio on many different partnerships with brands like England Rugby, The Football League, Polar and the NBA. His experience in sport is driven by a passion of how utility can improve the experience for fans and produce new opportunities for clubs and brands to capitalise on. John will discuss innovation in sport and how the creation of utility can improve and enrich the experience and participation for sports fans. He’ll also demonstrate the application of new opportunities that are created as a result.
JulieFergusJulie Ferguson
Manager Digital & Search, Scottish FA (United Kingdom)
MarkBradley_small.jpgMark Bradley
Founder, The Fan Experience Company (United Kingdom)
The Fan Experience Company connects sport and service excellence. They help sports organisations (associations, leagues and clubs) grow through greater fan, customer and stakeholder engagement. The first 3 years of their family engagement programme for the English Football League saw a 12% (approx. 2 million people) increase in attendance and they are now developing a leading indicator of growth for sports clubs of any type.
MatthewBaxterMatthew Baxter
Chief Media Officer, Liverpool FC (United Kingdom)
Digital media and television operations are a crucial component of the future brand and commercial development of many clubs. Matthew heads up Liverpool FC’s digital media and TV operations. He brings a wealth of global digital media experience having held senior positions in well-known TV businesses (Warner Bros International Television, Walt Disney and Fox Kids). Most recently, he was Senior VP of MGM Networks with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Nick RuslingNickRusling
CEO, The Human Race
PatrickMurphyPatrick Murphy
Director Atomic Sport, Gran Fondo
PieterMaenhout_small.jpgPieter Maenhout
Fan Engagement Manager, Royal Belgian Football Association (Belgium)
The Royal Belgian Football Association represents all football clubs in Belgium. The RBFA was founded in 1895 and comprises two thousand football clubs. The Association organises 300,000 football games every season. The Red Devils act as the ambassadors abroad. The RBFA surely represents the biggest youth movement, the biggest social movement and the greatest sports federation in the country.
RichardLack_small.jpgRichard Lack
Director of Sales EMEA, Gigya (United Kingdom)
Richard began his career in digital marketing in 1997 when he joined internet advertising pioneer NetGravity Inc. (later Doubleclick Inc.), where he ran the AdServer and DART sales teams in Europe and the United States. More recently, Richard headed up sales to media and publishers in the UK for ExactTarget. The business was acquired by Salesforce.com for $2.5 billion in 2014.
RichardWhelanRichard Whelan
CEO, Popdeem (Ireland)
Popdeem is a mobile rewards platform that allows brands to reward customers for sharing local brand experiences on social networks. Popdeem is working with major sports teams and deal aggregators to amplify brand moments and turn their customers into brand advocates.
RobertGavin_small.jpgRobert Gavin
Director of EMEA Channel and Alliances, Marketo (Ireland)
Marketers master the Art and Science of Digital Marketing. Founded in 2007, Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions. The company was created with a passion and a vision to build a great company – one that changes the market with technology innovation and thought leadership; one that delivers real value to their customers.
SteveSmithSteve Smith
Founder and CEO of Ear to the Ground (United Kingdom)
Ear to the Ground is a marketing agency that specializes in connecting brands with sport and music fans. Their mission is to understand the emotion, devotion and irrationality that make ‘fans’ behave so differently from ‘consumers’. This drives their creative process and enables us to produce activations and campaigns that fan bases will like, follow, share and most importantly love.
Thomas Veje OlsenThomasVejeOlsen
Managing Director, IRONMAN (Denmark)