Manchester Sports in the Community Tour, March 3-4, 2016, Manchester

For two days, our group of 30 urban development pioneers from all over Europe as well as community managers from sports teams and federations will see first-hand how innovative and technological developments transform the way Manchester engages its citizens and improves social inclusion in sports and recreation. In addition to research sessions, we’ll also focus on funding models for Sports in the Community projects.

Hosted by Manchester City, Manchester United and the National Football Museum, we’ll enjoy workshops from members of academia, government and the world of sports.

In addition to great networking opportunities, this unique Sports in the Community Tour offers incredible knowledge sharing possibilities thanks to the City of Manchester and local football, ice hockey, and boxing organizations opening their doors and offering an insider’s perspective of sports in communities across the Greater Manchester area.

please_register_here1 Speakers
Hosted by and organized in cooperation with:
ManchesterCityCouncil Midas ManCity ManUniteFoundation NationalFootballMuseum StreetSoccerUSA SportEngland
SportNI SportScotland GreaterSPort PremiershipRugby SpaceHive EFDN DIF
Wolfsburg ManchesterPhoenix AlbionInTheCommunity Bohemians CruyffFoundation URBANSPLASH GoodGym
Phoenix_Comm RedDeporte Sokka CommunityTrust WiganAthletic
Wednesday, March 2, 2016
Evening Arrival in Manchester
Thursday, March 3, 2016
07.00 – 08.00 Breakfast in hotel
08.00 – 08.30 Transport to Etihad Stadium, Sport City
08.30 – 09.30 Registration and Coffee
09.30 – 11.00 Presentations and Panel: Research findings about Sports in Communities
Sport and economic regeneration: A winning combination? 
Dr. Larissa Davies, Sport Business Management – Sheffield Hallam University
Defining regeneration is to include not just the physical redevelopment and reconstruction of an area, but to include the economic, social and environmental transformation of urban areas.Subject of this presentation: The convergence of sport, urban and regional agendas, the diversification of sport as a policy tool, from ‘sport for sports sake’ to ‘sport for good’, and a regional role for sport and events.
Committed to making a difference by enhancing the lives of others 
Professor Dave Roberts, Director of the School of Sport and Exercise Sciences – Liverpool John Moore’s University
The School collaborates with key partners on award-winning public engagement projects through their Face2Face with Sport Science programme. It also holds partnerships and collaborations with industry partners focused on exercise, health and physical activity, including local and national hospitals and schools, and organisations committed to health promotion and positive behaviour change.
Civic Engagement through sport 
Michael Cole, Programme Leader School of Health, Sport and Bioscience – University of East London
This is a presentation of on-going case-study. It concern the innovative use of graduate interns to target civic engagement in East London through sport, specifically ‘sports therapy’ and the role of the university collaborating with  undergraduate students, a local injury clinic, a local school (Barking Abbey School) and a local sports provider (London Aquatic Centre) as well as multiple charity partners (London Marathon; Football Aid), London Fire Brigade and Essex County Cricket Club.
Gaelic Football ‘Active Communities’ initiative in Scotland 
Dr. Joseph Bradley, Senior Lecturer, Sports and Academics – University of Stirling
The post-industrial North Lanarkshire region around Coatbridge contains some of Scotland’s most negative statistics for bad health, alcohol abuse, obesity, psychiatric problems, poor housing, debt, unemployment and suicide. As part of an innovative, pro-active and inspiring sports strategy to contest such ills the ‘Active Communities Gaelic Football Initiative’ is a partnership between North Lanarkshire Leisure and the School of Sport at University of Stirling.  What has resulted is a programme of physical literacy, fitness, team-building and sports skills in Coatbridge primary schools and in the post-primary wider multi-cultural setting.  This initiative importantly utilises a local community based academic and sports coach-educationalist to plan and execute this programme using the minority sport of Gaelic Football.  The project has become one of the area’s best known and most successful active sports socio-cultural regeneration enterprises.
11.00 – 11.30 Coffee Break
11.30 – 12.30 Panel: How to finance sports in community projects?
Tom Godfrey, Commercial Director – Spacehive
There’s growing pressure on non-statutory budgets, while more and more cities are out of cash. He will discuss the option of civic crowd funding as an alternative means of funding for sports projects for national governing bodies.

Spacehive’s people are driven by the idea that they can change the connotation of the word ‘civic’ from that of stuffy planning committees and unloved streets to an arena where amazing things happen. Spacehive is the first crowdfunding company to focus exclusively on civic projects.

Emma Joussemet, Senior Community Development Executive  – The Premier League
I6I Premier League, Football League and Conference clubs supported over 546,000 young people on projects funded directly, and 4,I58 schools with Premier League sport and education programmes.

The success of the Premier League both on and off the pitch enables them to make a significant investment in community work and the wider football world. The strategy is to support clubs in their role as hubs at the heart of their communities. Effective partnerships underpin club delivery of a wide range of activities for young people. With a clear focus on investing in facilities, football and sports participation, as well as supporting education and skills.

Angus Martin, Director – The Name of the Game
The Name of The Game exists to help community sports organisations develop partnerships and find funding.
12.30 – 17.30 Best practices panels – how to accelerate bringing sports into communities
Part 1: National Associations and federations (12.30 – 13.30)
Nick Harkness, Director of Participation – Sport Northern Ireland
Sport Northern Ireland is dedicated to developing people in sport, especially young people, and providing facilities for people of every age group and ability to be able to participate, enjoy and perform sport and physical activity.To sustain and increase participation, and improve performances in sport, Sport Northern Ireland invests in a range of projects throughout Northern Ireland. Sport Northern Ireland is a Lottery award distributor and also provides exchequer funding to a number of Sport Northern Ireland recognised Governing Bodies of Sport.
Phil Trodden, Community Sport Hub Coordinator, Edinburgh Leisure
Community Sport Hubs, Sport Scotland’s contribution to the Scottish Government’s 2014 legacy plan, aims to increase the number of people of all ages participating in sport and physical activity in local communities across Scotland.

A community sport hub is focused on the clubs around a sport centre, community centre, school, park or a playing field pavilion. In some cases a community sport hub combines a number of these places, or it may simple centre on a single-venue hosting many clubs. The ‘hub’ is essentially a collective of progressive sport clubs working together in a local community.

13.30-14.30 Lunch Break
14.30-15.30 Part 2: Sports Legends
Ilja van Holsteijn, Senior Manager – Johan Cruyff Foundation
There is a Cruyff Foundation in the Netherlands and in Spain. The objectives of both foundations are as good as identical, although there are a few differences. For example, the Spanish Foundation supports a number of projects which are not specifically aimed at sport and the Dutch Foundation also works internationally.
Sarah Keegan, Events Coordinator – Kevin Keegan’s SOKKA Initiative
SOKKA is a new and exciting football game concept designed by Kevin Keegan, former international footballer and twice winner of the FIFA Ballon d’Or.The SOKKA games have been designed to allow anyone of any age or ability to play football in a fun and rewarding way.  Kevin’s core belief behind the SOKKA concept is that by having fun, people can learn new skills and in the process get really active.
 15.30 – 16.00  Part 3: Initiatives
Ivo Gormley, Founder – GoodGym
GoodGym is a rapidly growing movement of runners who get fit by doing good. GoodGym arose out of a frustration with normal gyms being a waste of energy and human potential. GoodGym participants combine their runs with physical tasks that benefit the communities; its members shift earth for community gardens, clear derelict land and provide support to the most isolated and lonely.   GoodGym is now confirmed to operate in 24 urban areas and aims to operate in every city in the UK. It is recognised by the Prime Minster and the mainstream press as a leading fitness innovation.
Cárlos de Carcer, Director – Red Deporte y Cooperación
The Sport and Cooperation Network is a nonprofit organization based in Spain and the United States. Entering its second decade, Sport Network specializes in using the power of sport and physical activity to educate youth and unite communities in the developing countries of Africa, South America, and Caribbean. They also work directly with kids in Spain to bring about awareness of the various cultures where they operate internationally through sport-art exhibits, presentations in schools, and outreach events in the community. Locally, in Madrid they are involved with integration programs for immigrant youth.
 16.00 – 17.30  Part 4: Clubs as hubs of their communities
Moderator: Hubert Rovers, Chair – European Football for Development Network (EFDN)
EFDN is a new network for professional football clubs and/or their associated NGO’s that use football as a tool for social development programs. EFDN aims to realize a strong network between clubs that collaborate on a wide level to exchange knowledge and create opportunities for participants to tackle issues on education, social inclusion, health and (youth) employment.
Michael Edwards, Chief Executive – Albion in the Community
Albion in the Community is the charitable arm of Brighton & Hove Albion Football Club. They are working across Sussex to help make sport accessible for all, tackle inequality, improve health and education, and provide opportunities.
Filip Lundberg, Head of Sustainability – Djurgårdens IF Fotboll
New ideas and partnerships are needed for the development of sport in Stockholm. The social power of sport is big and Djurgården spirit is a credible and loyal partner for those who want to support genuine development projects with children and young people’s well-being. The concept of Djurgården spirit has gone from concept to reality and is now active in multiple locations around Stockholm.
Nico Briskorn, Head of Corporate Social Responsibility – VfL Wolfsburg
In 2010 VfL Wolfsburg was the first Bundesliga club with a community strategy and a special department for the execution of community projects. Together with partners projects have developed around the themes environment, health, integration and education – especially social projects for children and youth development.
Wayne Morris, CSR Director – Premiership Rugby
With 12 specialist HITZ youth coaches, 600 Premiership players and role models, 9,000 young people age 11 – 19 over a 3 year scheme. Delivered nationally by Premiership Rugby and funded by partners Barclays, Comic Relief, Land Rover and Wooden Spoon, HITZ uses rugby to increase young people’s resilience, self-reliance and confidence. It gives them the skills to get back into education, vocational training, apprenticeships and employment.
17.30 – 18.30 Networking Reception
Friday, March 4, 2016
07.00 – 08.00 Breakfast in hotel
08.00 – 08.30 Transport to Etihad Stadium – Sport City
08.30 –  09.00 Introduction to Manchester Sports in Community Development
Tom Bloxham, Chairman and Co-Founder – Urban Splash and Trustee – Manchester United Foundation
“Manchester will be an increasingly positive place to live as time goes on. There will be ‘an increasing emphasis on quality of place and leisure in Manchester city centre’”

Urban Splash regenerates decaying industrial warehouses, mills, terrace houses and other buildings and is headquartered in Castlefield (Manchester). Before launching Urban Splash, Bloxham sold fire extinguishers in London, posters in Manchester and eventually began sub-letting portions of his unit at Afflecks Palace in the Northern Quarter – the launchpad for his career in property.

09.00 – 11.00 Workshops at Sport City
  Workshop: GreaterSport Manchester (09.00 – 09.30)
Yvonne Harrison, Chief Executive – GreaterSport
GreaterSport is the leading Greater Manchester Sport and Physical Activity Charity, inspiring a healthy future in Greater Manchester. The goal is to achieve a year on year increase in participation.
Workshop: Eastlands Trust (09.30 – 10.00)
Rebecca Livesey, CEO – Eastlands Trust
Eastland Trust manage indoor sport and leisure facilities across Greater Manchester. The trust is committed to actively encouraging all Manchester residents to engage in sport and physical activities in our leisure facilities. In this way, they are aiming to not only achieve their own charitable objectives, but also to assist the Manchester Partnership in its wider aim of making Manchester a world class city by 2015.
Workshop: City in the Community (10.00 – 10.30)
Mike Green, Head of City in the Community – Manchester City Football Club
By placing the game at the heart of its plans the Club’s Foundation makes a big difference to local employment, crime prevention, social inclusion and the health and wellbeing of fans, friends and neighbours.  In its first eight months since opening its doors, the new City Football Academy – which lies at the heart of the Etihad Campus and close to the original St Mark’s parish – has helped the numerous dedicated schemes expand and has further stimulated the ‘football effect’ that remains right at the core of everything the Club aims to achieve. In November 2014, City introduced a charitable football initiative, Cityzens Giving, which gave fans the power to choose how funds are allocated to youth-led charity football projects in six cities across the world.
Workshop: The Football League Trust (10.30 – 11.00)
Mike Evans, General Manager  – The Football League Trust
The FLT unites the inspirational work delivered across England and Wales by the dedicated network of community trusts associated to the 72 Football League clubs.  Last year we engaged with over 1.5million people using the power of football to improve health, inspire education, reduce crime, increase participation and tackle many difficult social issues like drug abuse and homelessness.  The Trust tackles society’s greater goals by inspiring people through powerful projects built upon a foundation of our four key themes;-  sport, education, inclusion and health

Each of the 72 Football League Clubs (Championship, League 1, League 2) has its own community trust. The charities have a combined annual turnover of over £44 million, and 2,500 members of staff, including teachers, coaches and professional health workers. Based in the heart of their communities ours trusts use the magnetism their club badge to connect with people.

11.00 – 12.00 Tour of Etihad Campus – Sport City
12.00 – 12.30 Transport to Old Trafford
12.30 – 13.30 Workshop: Manchester United Foundation
John Shiels, Director of Operations – Manchester United Foundation
The Foundation works in some of the most disadvantaged areas across Greater Manchester and uses the passion for Manchester United to engage, inspire and unite young people. They deliver football coaching, educational programmes and personal development, providing young people with opportunities to change their lives for the better. To educate, motivate and inspire future generations to build better communities for all. The goals are achieved achieve by delivering in five areas: Football, Community Cohesion, Health, Education and Charities
13.30 – 14.00 Transport to National Football Museum
14.00 – 14.30 Lunch Break
14.30 – 16.30 Workshops at National Football Museum
Welcome (14.30 – 14.45)
Kevin Moore, Director – National Football Museum 
This Museum is the largest (and best) Football Museum in the world. The Museum is for everyone, regardless of age, gender, disability, sexuality, religion or any other factor.  It is not just for those who are interested in or passionate about the sport. The National Football Museum aims to be the first point of contact with football for non-fans and an introduction to wider aspects of culture and history for football fans.  It has a particular focus on those sections of the community that do not usually visit museums and galleries.
Presentation: Everton in the Community (14.45 – 15.15)
Andy SmithProfessor of Sport and Physical Activity – Edge Hill University
A presentation of research with Everton in the Community on young people’s mental health and its promotion via a sports-based programme called Tackling the Blues.
Presentation: Bohemian Foundation (15.15 – 15.45)
Chris Brien, Head of Foundation – The Bohemian Football Club
Chris will outline how the Bohemian Foundation works with inmates and guards at Mountjoy Prison in Dublin, and at-risk youth in Dublin’s North Inner city.
Workshop: Workshop: Manchester Phoenix (15.45- 16.15
 Neil Morris, Managing Director – Manchester Phoenix Community Sports Foundation
 The Manchester Phoenix Community Sports Foundation (MPCSF) was created to bring sport to the whole community especially those affected by physical, emotional or economic difficulties. This season the Manchester Phoenix Community Sports Foundation aims to inspire 10,000 disadvantaged members of the community into creating their own better future by providing opportunities for role models to emerge. We are looking for partners to become our Community
16.15 – 16.30 Closing